Concepedia

Consumer Fandom

Consumer Fandom is a socio-cultural phenomenon within consumer culture wherein individuals form sustained, identity-based attachments to brands, products, or media, distinguished by collective engagement, ritualistic consumption behaviors, and the co-creation of meaning that transcends mere brand loyalty.

158

Publications

7.1K

Citations

319

Authors

185

Institutions

Publications per year

2017–2026

71

Parents

Publications

158

Factors influencing popularity of branded content in Facebook fan pages

Ferrán Sabaté, Jasmina Berbegal‐Mirabent, Antonio Cañabate et al. · European Management Journal · 2014 · 543 citations

, , +14

Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty

James M. Gladden, Daniel C. Funk · International Journal of Sports Marketing and Sponsorship · 2001 · 317 citations

, , +12

Things Fall Apart: The Dynamics of Brand Audience Dissipation

Marie‐Agnès Parmentier, Eileen Fischer · Journal of Consumer Research · 2014 · 194 citations

, , +10

Fandom affiliation and tribal behaviour: a sports marketing application

Luiz Moutinho · Qualitative Market Research An International Journal · 2008 · 186 citations

, , +13

An exploratory investigation of the characteristics of consumer fanaticism

Scott Thorne, Gordon C. Bruner · Qualitative Market Research An International Journal · 2006 · 177 citations

, , +14

1–5 of 158

Authors

319

  1. FF
    Francis Farrelly

    Monash University, Australia

    3 publications · 96 citations

    3

    h-index

  2. MH
    Matt Hills

    Cardiff University, United Kingdom

    3 publications · 65 citations

    3

    h-index

  3. LM
    Luiz Moutinho

    University of Glasgow, United Kingdom

    3 publications · 296 citations

    3

    h-index

  4. MB
    Michaël Beverland

    Monash University, Australia

    3 publications · 96 citations

    3

    h-index

  5. EC
    Emily Chung

    University of Southern California, United States

    3 publications · 96 citations

    3

    h-index

1–5 of 319

Institutions

185

  1. University of Georgia

    Athens, United States

    5 h-index

    6 publications

    283 citations

  2. Kedge Business School

    Talence, France

    3 h-index

    4 publications

    162 citations

  3. University of Southern California

    Los Angeles, United States

    3 h-index

    4 publications

    191 citations

  4. The University of Melbourne

    Melbourne, Australia

    3 h-index

    6 publications

    181 citations

  5. University of Glasgow

    Glasgow, United Kingdom

    3 h-index

    3 publications

    296 citations

  6. Lancaster University

    Lancaster, United Kingdom

    3 h-index

    6 publications

    167 citations

  7. Iscte – Instituto Universitário de Lisboa

    Lisbon, Portugal

    3 h-index

    3 publications

    217 citations

  8. Nanyang Technological University

    Singapore, Singapore

    2 h-index

    3 publications

    136 citations

1–8 of 185

Venues

  1. Journal of Consumer Culture

    JOC · 7 publications · 408 citations

    7

    h-index

  2. International Journal of Sports Marketing and Sponsorship

    IJSMS · 7 publications · 536 citations

    7

    h-index

  3. Journal of Marketing Management

    MM · 6 publications · 288 citations

    6

    h-index

  4. Cinema Journal

    5 publications · 147 citations

    5

    h-index

  5. Soccer and Society

    5 publications · 113 citations

    5

    h-index

1–5