Concepedia

Category Switching Behavior

Category Switching Behavior is a consumer decision-making phenomenon characterized by the deliberate substitution of one product category for another to fulfill a similar need, thereby deviating from habitual or expected category choices within a given consumption context.

17

Publications

2.7K

Citations

34

Authors

27

Institutions

Publications per year

2017–2026

3

Parents

Publications

17

"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors

Harvir S. Bansal · Journal of the Academy of Marketing Science · 2004 · 946 citations

, , +16

Why Switch? Product Category–Level Explanations for True Variety-Seeking Behavior

J.C.M. van Trijp, Wayne D. Hoyer, J. Jeffrey Inman · Journal of Marketing Research · 1996 · 561 citations

, , +11

“What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products

C. Moreau, Arthur B. Markman, Donald R. Lehmann · Journal of Consumer Research · 2001 · 419 citations

, , +13

Why Switch? Product Category: Level Explanations for True Variety-Seeking Behavior

J.C.M. van Trijp, Wayne D. Hoyer, J. Jeffrey Inman · Journal of Marketing Research · 1996 · 353 citations

, , +15

A Segment-Level Model of Category Volume and Brand Choice

William R. Dillon · Marketing Science · 1996 · 77 citations

, , +16

1–5 of 17

Authors

34

  1. SA
    Selçuk Acar

    University of North Texas, United States

    2 publications · 65 citations

    2

    h-index

  2. WD
    Wayne D. Hoyer

    The University of Texas at Austin, United States

    2 publications · 914 citations

    2

    h-index

  3. JV
    J.C.M. van Trijp

    Wageningen University & Research, Netherlands

    2 publications · 914 citations

    2

    h-index

  4. JJ
    J. Jeffrey Inman

    University of Pittsburgh, United States

    2 publications · 914 citations

    2

    h-index

  5. MA
    Mark A. Runco

    California State University, Fullerton, United States

    2 publications · 65 citations

    2

    h-index

1–5 of 34

Institutions

27

  1. Southern Methodist University

    Dallas, United States

    2 h-index

    2 publications

    496 citations

  2. Cornell University

    Ithaca, United States

    2 h-index

    2 publications

    59 citations

  3. Vrije Universiteit Amsterdam

    Amsterdam, The Netherlands

    1 h-index

    1 publications

    44 citations

  4. University of South Carolina

    Columbia, United States

    1 h-index

    1 publications

    25 citations

  5. Macao University of Tourism

    Macao, Macao

    1 h-index

    1 publications

    25 citations

  6. University of Macau

    Macao, Macao

    1 h-index

    1 publications

    25 citations

  7. Wilfrid Laurier University

    Waterloo, Canada

    1 h-index

    1 publications

    946 citations

  8. St Petersburg University

    Saint Petersburg, Russia

    1 h-index

    1 publications

    24 citations

1–8 of 27

Venues

  1. International Journal of Research in Marketing

    IJRM · 2 publications · 90 citations

    2

    h-index

  2. Journal of Marketing Research

    2 publications · 914 citations

    2

    h-index

  3. Marketing Science

    2 publications · 101 citations

    2

    h-index

  4. Journal of Consumer Research

    JCR · 1 publications · 419 citations

    1

    h-index

  5. Journal of the Academy of Marketing Science

    1 publications · 946 citations

    1

    h-index

1–5