Concepedia

Bundle Purchase Intentions

Bundle Purchase Intentions is a psychological construct representing a consumer’s readiness or likelihood to acquire a bundled offering of multiple products or services as a single unified purchase, differentiated from individual product purchase intentions by its focus on the perceived value, convenience, and decision-making dynamics associated with packaged combinations.

31

Publications

1.7K

Citations

72

Authors

44

Institutions

Publications per year

2017–2026

9

Parents

Publications

31

How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value

Manjit S. Yadav, Kent B. Monroe · Journal of Marketing Research · 1993 · 271 citations

, , +15

Consumer evaluation of multi-product bundles: An information integration analysis

Gary J. Gaeth, Irwin P. Levin, Goutam Chakraborty et al. · Marketing Letters · 1991 · 240 citations

, , +14

Impact of bundle type, price framing and familiarity on purchase intention for the bundle

Bari A. Harlam, Aradhna Krishna, Donald R. Lehmann et al. · Journal of Business Research · 1995 · 192 citations

, , +16

How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value

Manjit S. Yadav, Kent B. Monroe · Journal of Marketing Research · 1993 · 108 citations

, , +15

Functional Compatibility Risk and Consumer Preference for Product Bundles

Judy Harris · Journal of the Academy of Marketing Science · 2005 · 102 citations · Full text

, , +9

1–5 of 31

Authors

72

  1. KB
    Kent B. Monroe

    University of Illinois Urbana-Champaign, United States

    3 publications · 389 citations

    3

    h-index

  2. JH
    Judy Harris

    Towson University, United States

    2 publications · 114 citations

    2

    h-index

  3. MS
    Manjit S. Yadav

    Texas A&M University, United States

    2 publications · 379 citations

    2

    h-index

  4. YY
    Youjae Yi

    Seoul National University, South Korea

    1 publications · 45 citations

    1

    h-index

  5. GJ
    Gary J. Gaeth

    University of Iowa, United States

    1 publications · 240 citations

    1

    h-index

1–5 of 72

Institutions

44

  1. Nanyang Technological University

    Singapore, Singapore

    2 h-index

    1 publications

    56 citations

  2. University of Illinois Urbana-Champaign

    Urbana, United States

    2 h-index

    2 publications

    379 citations

  3. Texas A&M University

    College Station, United States

    2 h-index

    2 publications

    379 citations

  4. University of Connecticut

    Storrs, United States

    2 h-index

    4 publications

    307 citations

  5. Seoul National University

    Seoul, South Korea

    2 h-index

    4 publications

    152 citations

  6. University of Jyväskylä

    Jyväskylä, Finland

    1 h-index

    1 publications

    33 citations

  7. Pontifícia Universidade Católica do Rio Grande do Sul

    Porto Alegre, Brazil

    1 h-index

    1 publications

    12 citations

  8. National Cheng Kung University

    Tainan City, Taiwan

    1 h-index

    2 publications

    52 citations

1–8 of 44

Venues

  1. Journal of Retailing and Consumer Services

    2 publications · 37 citations

    2

    h-index

  2. Journal of Business Research

    JBR · 2 publications · 211 citations

    2

    h-index

  3. Psychology and Marketing

    2 publications · 61 citations

    2

    h-index

  4. Journal of Marketing Research

    2 publications · 379 citations

    2

    h-index

  5. Journal of Consumer Psychology

    1 publications · 24 citations

    1

    h-index

1–5