Branded Video Content is a form of video marketing content that belongs to the broader category of promotional media, distinguished by its explicit integration of a brand’s identity, values, and messaging to foster brand recognition and consumer engagement.
44
Publications
2.1K
Citations
101
Authors
61
Institutions
Publications per year
2017–2026
29
Parents
Publications
44
1–5 of 44
Authors
101
- AC
3
h-index
- CG
2
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- QX
2
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- CL
2
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- JN
2
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1–5 of 101
Institutions
61
University of Alicante
Alicante, Spain
3 h-index
5 publications
57 citations
Saint Joseph's University
Philadelphia, United States
2 h-index
2 publications
60 citations
Nanyang Technological University
Singapore, Singapore
2 h-index
2 publications
299 citations
Southern Methodist University
Dallas, United States
2 h-index
2 publications
299 citations
Georgia State University
Atlanta, United States
2 h-index
4 publications
92 citations
Georgia Southern University
Statesboro, United States
1 h-index
1 publications
11 citations
University of San Francisco
San Francisco, United States
1 h-index
1 publications
153 citations
Queensland University of Technology
Brisbane, Australia
1 h-index
1 publications
93 citations
1–8 of 61
Venues
- Journal of Product & Brand Management
2 publications · 92 citations
2
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- Journal of Marketing Communications
2 publications · 61 citations
2
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- Communication & Society
2 publications · 74 citations
2
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- Journal of Advertising Research
JAR · 2 publications · 35 citations
2
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- Corporate Communications An International Journal
1 publications · 11 citations
1
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1–5