Concepedia

Sony Kusumasondjaja

SK

6

Publications

641

Citations

6

H-Index

2012

Active since

Affiliations

Airlangga University(Current)

Victoria University of Wellington

Sony Kusumasondjaja is an author at Airlangga University specializing in management, marketing, and interactive marketing.

Top concepts

MarketingManagementCommunicationInteractive MarketingConsumer ResearchDigital MarketingAdvertisingConsumer BehaviorMarketing CommunicationTrust

Publications per year

2012–2019

6

Publications

6

Credibility of online reviews and initial trust

Sony Kusumasondjaja, Tekle Shanka, Christopher Marchegiani · Journal Of Vacation Marketing · 2012 · 205 citations

Digital Marketing, Consumer Research, Communication +19

Endorsement and visual complexity in food advertising on Instagram

Sony Kusumasondjaja, Fandy Tjiptono · Internet Research · 2019 · 166 citations

Digital Marketing, Consumer Study, Targeted Advertising +22

Exploring the role of visual aesthetics and presentation modality in luxury fashion brand communication on Instagram

Sony Kusumasondjaja · Journal of Fashion Marketing and Management · 2019 · 112 citations

Digital Marketing, Communication, Model (Person) +16

The roles of message appeals and orientation on social media brand communication effectiveness

Sony Kusumasondjaja · Asia Pacific Journal of Marketing and Logistics · 2018 · 102 citations

Digital Marketing, Online Communication, Media Innovation +28

Anger punishes, compassion forgives: How discrete emotions mitigate double standards in consumer ethical judgment

Felix Septianto, Fandy Tjiptono, Sony Kusumasondjaja · Journal of Retailing and Consumer Services · 2019 · 41 citations

Consumer Ethical Judgment, Behavioral Sciences, Ethical Dilemma +14

Rows per page

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