Concepedia

Christopher Marchegiani

CM

7

Publications

560

Citations

7

H-Index

2010

Active since

Affiliations

Curtin University(Current)

Christopher Marchegiani is an author at Curtin University specializing in consumer decision making, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchConsumer Decision MakingAdvertisingNostalgia StudiesPsychologyAdvertising EffectivenessHealth

Publications per year

2010–2013

7

Publications

7

Credibility of online reviews and initial trust

Sony Kusumasondjaja, Tekle Shanka, Christopher Marchegiani · Journal Of Vacation Marketing · 2012 · 205 citations

Digital Marketing, Consumer Research, Communication +19

The value of historical nostalgia for marketing management

Christopher Marchegiani, Ian Phau · Marketing Intelligence & Planning · 2011 · 111 citations

Consumer Study, Historical Nostalgic Thoughts, Historical Nostalgia +22

Away from “Unified Nostalgia”: Conceptual Differences of Personal and Historical Nostalgia Appeals in Advertising

Christopher Marchegiani, Ian Phau · Journal of Promotion Management · 2010 · 87 citations · Full text

Development and validation of the Personal Nostalgia Scale

Christopher Marchegiani, Ian Phau · Journal of Marketing Communications · 2011 · 54 citations

Personal Nostalgia Response, Consumer Study, Social Psychology +25

Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions

Christopher Marchegiani, Ian Phau · Journal of Research in Interactive Marketing · 2010 · 48 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +25

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