Quan Xie

Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty

Chen Lou, Quan Xie · International Journal of Advertising · 2020 · 200 citations

Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building

Chen Lou, Quan Xie, Yang Feng et al. · Journal of Product & Brand Management · 2019 · 79 citations

Digital Marketing, Brand Strategy, Consumer Research +24

Privacy Concerns, Perceived Intrusiveness, and Privacy Controls: An Analysis of Virtual Try-On Apps

Yang Feng, Quan Xie · Journal of Interactive Advertising · 2018 · 73 citations

Consumer Uncertainty, Emerging Media, Digital Marketing +24

The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure

Yang Feng, Quan Xie, Chen Lou · Journal of Advertising · 2019 · 66 citations

Digital Marketing, Emerging Media, Targeted Advertising +21

AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer–Product Fit

Yang Feng, Huan Chen, Quan Xie · Journal of Interactive Advertising · 2023 · 62 citations

Artificial Intelligence, Customer Satisfaction, Engineering +27