Concepedia

Yang Feng

YF

26

Publications

1.5K

Citations

20

H-Index

2008

Active since

Affiliations

San Diego State University(Current)

Nanyang Technological University

Bradley University

University of Florida

Southern Methodist University

Yang Feng is an author at San Diego State University specializing in arts, communication, and social media.

Top concepts

ArtsMarketingManagementCommunicationAdvertisingSocial MediaInteractive MarketingConsumer ResearchDigital MarketingConsumer Behavior

Publications per year

2008–2023

26

Publications

26

An expert with whom i can identify: the role of narratives in influencer marketing

Yang Feng, Huan Chen, Kong Qian · International Journal of Advertising · 2020 · 186 citations

Bacterial cellulose production by Acetobacter xylinum ATCC 23767 using tobacco waste extract as culture medium

Jianbin Ye, Shanshan Zheng, Zhan Zhang et al. · Bioresource Technology · 2018 · 181 citations

Biomanufacturing, Bacterial Cellulose Production, Engineering +10

Teens’ concern for privacy when using social networking sites: An analysis of socialization agents and relationships with privacy-protecting behaviors

Yang Feng, Wenjing Xie · Computers in Human Behavior · 2014 · 151 citations

Privacy Management, Social Media, Social Issues +14

Consumer Responses to Femvertising: A Data-Mining Case of Dove’s “Campaign for Real Beauty” on YouTube

Yang Feng, Huan Chen, Li He · Journal of Advertising · 2019 · 109 citations

Marketing Analytics, Engineering, Social Medium Monitoring +28

Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building

Chen Lou, Quan Xie, Yang Feng et al. · Journal of Product & Brand Management · 2019 · 79 citations

Digital Marketing, Brand Strategy, Consumer Research +24

Rows per page

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