Concepedia

Brand Contribution

Brand Contribution is a scholarly contribution that constitutes a distinct intellectual advancement—such as a method, model, framework, theory, construct, dataset, task, or metric—originating within and attributable to a specific research brand or thematic program within a broader academic domain.

16

Publications

702

Citations

31

Authors

24

Institutions

Publications per year

2017–2026

7

Parents

Publications

16

Fostering brand–consumer interactions in social media: the role of social media uses and gratifications

Yufan Sunny Qin · Journal of Research in Interactive Marketing · 2020 · 161 citations

, , +16

Brand volunteering

Bernard Covà, Stefano Pace, Per Skålén · Marketing Theory · 2015 · 108 citations

, , +14

Putting a Face on Small Businesses: Visibility, Viability, and Sustainability the Impact of Social Media on Small Business Marketing

Sonia Taneja, Leslie A. Toombs · Academy of Marketing Studies journal · 2014 · 82 citations

, , +15

Employee Contributions to Brand Equity

Betsy D. Gelb, Deva Rangarajan · California Management Review · 2014 · 60 citations · Full text

, , +13

Interacting contributions of different departments to brand success

Leslie de Chernatony, Susan Cottam · Journal of Business Research · 2008 · 45 citations

, , +11

1–5 of 16

Authors

31

  1. CC
    Carol Corrado

    Georgetown University, United States

    1 publications · 32 citations

    1

    h-index

  2. TK
    Thilo Kunkel

    Temple University, United States

    1 publications · 23 citations

    1

    h-index

  3. SP
    Stefano Pace

    Kedge Business School, France

    1 publications · 108 citations

    1

    h-index

  4. BD
    Betsy D. Gelb

    University of Houston, United States

    1 publications · 60 citations

    1

    h-index

  5. GA
    Gita Aprinta

    Universitas Semarang, Indonesia

    1 publications · 15 citations

    1

    h-index

1–5 of 31

Institutions

24

  1. University of Georgia

    Athens, United States

    2 h-index

    2 publications

    36 citations

  2. University of Florida

    Gainesville, United States

    2 h-index

    3 publications

    187 citations

  3. Southwest Florida Research

    Naples, United States

    1 h-index

    2 publications

    26 citations

  4. University of Birmingham

    Birmingham, United Kingdom

    1 h-index

    2 publications

    90 citations

  5. University College Dublin

    Dublin, Ireland

    1 h-index

    1 publications

    30 citations

  6. Kedge Business School

    Talence, France

    1 h-index

    2 publications

    216 citations

  7. Universidade do Porto

    Porto, Portugal

    1 h-index

    2 publications

    32 citations

  8. Texas A&M University

    College Station, United States

    1 h-index

    1 publications

    19 citations

1–8 of 24

Venues

  1. PLoS Biology

    1 publications · 19 citations

    1

    h-index

  2. European Business Review

    EBR · 1 publications · 16 citations

    1

    h-index

  3. The Journal of Academic Librarianship

    1 publications · 22 citations

    1

    h-index

  4. Health Marketing Quarterly

    1 publications · 18 citations

    1

    h-index

  5. Jurnal The Messenger

    1 publications · 15 citations

    1

    h-index

1–5