Michel Phan

Trading-Up Mass-Market Goods to Luxury Products

Klaus Heine, Michel Phan · Australasian Marketing Journal (AMJ) · 2011 · 100 citations

Customer Satisfaction, Luxury, Trade +21

Relational competency's role in Southeast Asia business partnerships

Michel Phan, Chris Styles, Paul G. Patterson · Journal of Business Research · 2002 · 70 citations

International Management, Organizational Communication, Management +6

Marketing mix and customer equity of SPA brands:Cross-cultural perspectives

Chang Han Lee, Eunju Ko, Henrikki Tikkanen et al. · Journal of Business Research · 2014 · 56 citations

Marketing, Intercultural Marketing, Management +5

Product Attributes' Effects on Perceived Values and Repurchase Intention in Korea, USA, and France

Eunju Ko, Mi-Ah Lee, Min Young Lee et al. · Journal of Global Scholars of Marketing Science · 2011 · 42 citations

Customer Satisfaction, Consumer Study, Product Attributes +19

Personality-driven luxury brand management

Klaus Heine, Glyn Atwal, Sandrine Crener-Ricard et al. · Journal of Brand Management · 2018 · 35 citations

Brand Equity, Personal Branding, Luxury Brand Management +8