Concepedia

Eunju Ko

EK

2

Publications

60

Citations

2

H-Index

2011

Active since

Affiliations

Yonsei University(Current)

Eunju Ko is an author at Yonsei University specializing in consumer decision making, culture, and customer satisfaction.

Top concepts

CultureBusinessMarketingManagementConsumer CultureConsumer BehaviorConsumer ResearchConsumer PerceptionCustomer SatisfactionConsumer Decision Making

Publications per year

2011–2024

2

Publications

2

Product Attributes' Effects on Perceived Values and Repurchase Intention in Korea, USA, and France

Eunju Ko, Mi-Ah Lee, Min Young Lee et al. · Journal of Global Scholars of Marketing Science · 2011 · 42 citations

Customer Satisfaction, Consumer Study, Product Attributes +19

Virtual reality luxury fashion show: how imaginary space influences brand word‑of‑mouth

Minjung Cho, Eunju Ko, Hyojo Jung · International Journal of Advertising · 2024 · 18 citations

Rows per page

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