Concepedia

Mi-Ah Lee

ML

2

Publications

55

Citations

2

H-Index

2011

Active since

Affiliations

Seoul National University(Current)

Mi-Ah Lee is an author at Seoul National University specializing in consumer behavior, customer satisfaction, and management.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionDesignCultureAdvertisingBrand Strategy

Publications per year

2011–2015

2

Publications

2

Product Attributes' Effects on Perceived Values and Repurchase Intention in Korea, USA, and France

Eunju Ko, Mi-Ah Lee, Min Young Lee et al. · Journal of Global Scholars of Marketing Science · 2011 · 42 citations

Customer Satisfaction, Consumer Study, Product Attributes +19

The effects of sale signs on consumer intentions to visit a store

Ha Kyung Lee, So–Yeon Yoon, Ji Yeon Lee et al. · Journal of Global Fashion Marketing · 2015 · 13 citations

Customer Satisfaction, Consumer Intentions, Consumer Attention +20

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