Statistics
Publications
1
Citations
35
H-Index
1
Active since
2018
Affiliations
East China Normal University(Current)
Sandrine Crener-Ricard is an author at East China Normal University specializing in brand development, fashion, and brand equity.
Publications per year
2018–2018
1
1
Personality-driven luxury brand management
Klaus Heine, Glyn Atwal, Sandrine Crener-Ricard et al. · Journal of Brand Management · 2018 · 35 citations
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