Concepedia

Glyn Atwal

GA

Statistics

Publications

19

Citations

1.2K

H-Index

15

Active since

2009

Affiliations

École Supérieure de Commerce de Rennes(Current)

Business France

ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne

Université Bourgogne Franche-Comté

Johnson & Wales University

Glyn Atwal is an author at École Supérieure de Commerce de Rennes specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessBrand StrategyBrand AwarenessLuxury BrandingBrand ManagementBrand DevelopmentCultureBranding

Publications per year

2009–2023

19

Publications

19

Luxury brand marketing – The experience is everything!

Glyn Atwal, Alistair Williams · Journal of Brand Management · 2009 · 552 citations

Marketing, Luxury, Luxury Branding +12

Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands

Douglas Bryson, Glyn Atwal, Peter Hultén · Qualitative Market Research An International Journal · 2013 · 166 citations

Customer Satisfaction, Luxury, International Marketing +21

Brand hate: the case of Starbucks in France

Douglas Bryson, Glyn Atwal · British Food Journal · 2018 · 73 citations

French, Consumer Study, Brand Strategy +22

Antecedents of intention to adopt artificial intelligence services by consumers in personal financial investing

Glyn Atwal, Douglas Bryson · Strategic Change · 2021 · 55 citations

Artificial Intelligence, Innovation Adoption, Behavioral Decision Making +18

Posting photos of luxury cuisine online: an exploratory study

Glyn Atwal, Douglas Bryson, Valériane Tavilla · British Food Journal · 2018 · 49 citations

Photographic Study, Online Communities, Consumer Research +21

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