Concepedia

Glyn Atwal

GA

Statistics

Publications

19

Citations

1.3K

H-Index

15

Active since

2009

Affiliations

École Supérieure de Commerce de Rennes(Current)

Business France

ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne

Université Bourgogne Franche-Comté

Johnson & Wales University

Glyn Atwal is an author at École Supérieure de Commerce de Rennes specializing in business, marketing, and marketing management.

Publications per year

2009–2023

19

Publications

19

Luxury brand marketing – The experience is everything!

Glyn Atwal, Alistair Williams · Journal of Brand Management · 2009 · 555 citations

Business, Marketing, Marketing Management +11

Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands

Douglas Bryson, Glyn Atwal, Peter Hultén · Qualitative Market Research An International Journal · 2013 · 176 citations

Business, Marketing, Marketing Management +10

Brand hate: the case of Starbucks in France

Douglas Bryson, Glyn Atwal · British Food Journal · 2018 · 77 citations

Business, Marketing, Marketing Management +13

Antecedents of intention to adopt artificial intelligence services by consumers in personal financial investing

Glyn Atwal, Douglas Bryson · Strategic Change · 2021 · 62 citations

Business, Finance, Marketing +14

Posting photos of luxury cuisine online: an exploratory study

Glyn Atwal, Douglas Bryson, Valériane Tavilla · British Food Journal · 2018 · 52 citations

Humanities, Anthropology, Hospitality Management +17

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