Concepedia

Douglas Bryson

DB

16

Publications

663

Citations

15

H-Index

2011

Active since

Affiliations

École Supérieure de Commerce de Rennes(Current)

Business France

ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne

Université Bourgogne Franche-Comté

Johnson & Wales University

Douglas Bryson is an author at École Supérieure de Commerce de Rennes specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchBrand AwarenessBrand StrategyCultureBrandingBrand EquityLuxury Branding

Publications per year

2011–2021

16

Publications

16

Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands

Douglas Bryson, Glyn Atwal, Peter Hultén · Qualitative Market Research An International Journal · 2013 · 166 citations

Customer Satisfaction, Luxury, International Marketing +21

European football teams' CSR engagement impacts on customer‐based brand equity

Jens Blumrodt, Douglas Bryson, John C. Flanagan · Journal of Consumer Marketing · 2012 · 89 citations

Customer Satisfaction, Brand Strategy, Consumer Research +18

Brand hate: the case of Starbucks in France

Douglas Bryson, Glyn Atwal · British Food Journal · 2018 · 73 citations

French, Consumer Study, Brand Strategy +22

Antecedents of intention to adopt artificial intelligence services by consumers in personal financial investing

Glyn Atwal, Douglas Bryson · Strategic Change · 2021 · 55 citations

Artificial Intelligence, Innovation Adoption, Behavioral Decision Making +18

Posting photos of luxury cuisine online: an exploratory study

Glyn Atwal, Douglas Bryson, Valériane Tavilla · British Food Journal · 2018 · 49 citations

Photographic Study, Online Communities, Consumer Research +21

Rows per page

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