Concepedia

Douglas Bryson

DB

Statistics

Publications

16

Citations

696

H-Index

15

Active since

2011

Affiliations

École Supérieure de Commerce de Rennes(Current)

Business France

ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne

Université Bourgogne Franche-Comté

Johnson & Wales University

Douglas Bryson is an author at École Supérieure de Commerce de Rennes specializing in business, marketing, and marketing management.

Publications per year

2011–2021

16

Publications

16

Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands

Douglas Bryson, Glyn Atwal, Peter Hultén · Qualitative Market Research An International Journal · 2013 · 176 citations

Business, Marketing, Marketing Management +10

European football teams' CSR engagement impacts on customer‐based brand equity

Jens Blumrodt, Douglas Bryson, John C. Flanagan · Journal of Consumer Marketing · 2012 · 90 citations

Business, Marketing, Marketing Management +12

Brand hate: the case of Starbucks in France

Douglas Bryson, Glyn Atwal · British Food Journal · 2018 · 77 citations

Business, Marketing, Marketing Management +13

Antecedents of intention to adopt artificial intelligence services by consumers in personal financial investing

Glyn Atwal, Douglas Bryson · Strategic Change · 2021 · 62 citations

Business, Finance, Marketing +14

Posting photos of luxury cuisine online: an exploratory study

Glyn Atwal, Douglas Bryson, Valériane Tavilla · British Food Journal · 2018 · 52 citations

Humanities, Anthropology, Hospitality Management +17

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