Jens Blumrodt

Publications

149

Citations

H-Index

2012

Active since

Affiliations

École Supérieure de Commerce de Rennes(Current)

Jens Blumrodt is an author at École Supérieure de Commerce de Rennes specializing in consumer research, corporate social responsibility, and brand equity.

Top concepts

BrandingBusinessMarketingManagementFan LoyaltyBrand EquityBrand StrategyBrand AwarenessBrand ManagementSports Marketing

Publications per year

2012–2013

Publications

European football teams' CSR engagement impacts on customer‐based brand equity

Jens Blumrodt, Douglas Bryson, John C. Flanagan · Journal of Consumer Marketing · 2012 · 89 citations

Customer Satisfaction, Brand Strategy, Consumer Research +18

Professional football clubs and corporate social responsibility

Jens Blumrodt, Michel Desbordes, Dominique Bodin · Sport Business and Management An International Journal · 2013 · 60 citations

Brand Theories, Brand Strategy, Consumer Research +19

Rows per page

1–2 of 2