Concepedia

Alistair Williams

AW

Statistics

Publications

9

Citations

1.2K

H-Index

9

Active since

1999

Affiliations

École Supérieure de Commerce de Rennes(Current)

Johnson & Wales University

Banque Populaire

Université Bourgogne Franche-Comté

Alistair Williams is an author at École Supérieure de Commerce de Rennes specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementCultureBrand AwarenessTourismHospitalityBrand StrategyCustomer SatisfactionHospitality Marketing

Publications per year

1999–2021

9

Publications

9

Luxury brand marketing – The experience is everything!

Glyn Atwal, Alistair Williams · Journal of Brand Management · 2009 · 552 citations

Marketing, Luxury, Luxury Branding +12

Tourism and hospitality marketing: fantasy, feeling and fun

Alistair Williams · International Journal of Contemporary Hospitality Management · 2006 · 493 citations

Customer Experience, Customer Satisfaction, Tourism Management +18

Tourism destination brands and electronic commerce: Towards synergy?

Alistair Williams, Adrian Palmer · Journal Of Vacation Marketing · 1999 · 89 citations

Customer Satisfaction, Brand Western Australia, Digital Marketing +18

Exploring the Impact of Legislation on the Development of Craft Beer

Alistair Williams · Beverages · 2017 · 25 citations · Full text

State Legislation, Consumer Research, Law +19

An exploratory study of the adoption of artificial intelligence in Burgundy's wine industry

Glyn Atwal, Douglas Bryson, Alistair Williams · Strategic Change · 2021 · 25 citations

Artificial Intelligence, Exploratory Study, Engineering +24

1–5 of 9