Concepedia
Statistics
Publications
16
Citations
667
H-Index
Active since
2016
Affiliations
Virginia Commonwealth University(Current)
University of Wollongong in Dubai
Oklahoma State University
Macquarie University
The University of Texas at El Paso
Mayoor Mohan is an author at Virginia Commonwealth University specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchBrand EquityBrand AwarenessBusiness StrategyBrand StrategyBrand DevelopmentConsumer Behavior
Publications per year
2016–2022
Consumer responses to functional, aesthetic and symbolic product design in online reviews
Marina Candi, Haeran Jae, Suzanne C. Makarem et al. · Journal of Business Research · 2017 · 97 citations
Symbolic Product Design, Customer Review, Online Reviews +15
Service innovation and adoption in industrial markets: An SME perspective
Riza Casidy, Munyaradzi W. Nyadzayo, Mayoor Mohan · Industrial Marketing Management · 2019 · 72 citations
Marketing, Sme Perspective, Service Innovation +9
Integrating reciprocity into a social exchange model of inter-firm B2B relationships
Kevin E. Voss, Emily C. Tanner, Mayoor Mohan et al. · Journal of Business and Industrial Marketing · 2019 · 66 citations
Negotiation, Inter-firm Relationships, Business-to-business Research +19
Use of celebrity and non-celebrity persons in B2B advertisements: Effects on attention, recall, and hedonic and utilitarian attitudes
Jodie L. Ferguson, Mayoor Mohan · Industrial Marketing Management · 2019 · 54 citations
Non-celebrity Persons, Advertising, B2b Advertisements +14
Perceived globalness and localness in B2B brands: A co-branding perspective
Mayoor Mohan, Brian P. Brown, Christina Sichtmann et al. · Industrial Marketing Management · 2018 · 51 citations
Advertising, Brand Equity, Perceived Globalness +10
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