Sonia Kataria

The mediating impact of customer satisfaction in relation of brand equity and brand loyalty

Sonia Kataria, Vinod Kumar Saini · South Asian Journal of Business Studies · 2019 · 89 citations

Marketing, Customer Satisfaction, Relationship Marketing +13

Ensuring brand loyalty for firms practising sustainable marketing: a roadmap

Sujata Khandai, Jones Mathew, Renu Yadav et al. · Society and Business Review · 2022 · 41 citations

Green Marketing, Sustainable Marketing Practices, Brand Strategy +19

An integrative approach to the nexus of brand loyalty and corporate social responsibility

Sonia Kataria, Vinod Kumar Saini, Ajay Sharma et al. · International Review on Public and Nonprofit Marketing · 2021 · 25 citations

Marketing, Brand Equity, Brand Management +10

Brand Love and Brand Hate: Integrating Emotions into Brand-Related Experiences and Loyalty

Harpuneet Singh Kohli, Sujata Khandai, Renu Yadav et al. · Journal of International Commerce Economics and Policy · 2021 · 10 citations

Integrating Emotions, Consumer Research, Brand Strategy +16

A Serial Mediation Model for Investigating the Impact of e-CRM Services on Customer Loyalty in the Indian Healthcare Industry

Pratyancha Singh, Vinod Kumar, Sonia Kataria · Journal of Relationship Marketing · 2022 · 10 citations