Concepedia

Jones Mathew

JM

2

Publications

61

Citations

2

H-Index

2022

Active since

Affiliations

Great Lakes Institute of Management(Current)

Jones Mathew is an author at Great Lakes Institute of Management specializing in brand management, brand equity, and marketing.

Top concepts

BusinessMarketingManagementBrand EquityBrand AwarenessBrand ManagementTourismBrandingBrand LoyaltyBrand Strategy

Publications per year

2022–2022

2

Publications

2

Ensuring brand loyalty for firms practising sustainable marketing: a roadmap

Sujata Khandai, Jones Mathew, Renu Yadav et al. · Society and Business Review · 2022 · 41 citations

Green Marketing, Sustainable Marketing Practices, Brand Strategy +19

Impact of destination brand experience on destination advocacy: trust and loyalty as moderators

Shalini Srivastava, Poornima Madan, Banasree Dey et al. · Consumer Behavior in Tourism and Hospitality · 2022 · 20 citations

Marketing, Customer Satisfaction, Destination Marketing +13

Rows per page

1–2 of 2