Concepedia

Renu Yadav

RY

Statistics

Publications

6

Citations

135

H-Index

6

Active since

2011

Affiliations

University of Delhi(Current)

Amity University

Great Lakes Institute of Management

Renu Yadav is an author at University of Delhi specializing in marketing, marketing management, and business.

Publications per year

2011–2024

6

Publications

6

Ensuring brand loyalty for firms practising sustainable marketing: a roadmap

Sujata Khandai, Jones Mathew, Renu Yadav et al. · Society and Business Review · 2022 · 44 citations

Business, Marketing, Marketing Management +12

Heat shock proteins: Molecules with assorted functions

Surajit Sarkar, Mayanglambam Dhruba Singh, Renu Yadav et al. · Frontiers in Biology · 2011 · 26 citations

Life Sciences, Biochemistry, Molecular Biology +11

An integrative approach to the nexus of brand loyalty and corporate social responsibility

Sonia Kataria, Vinod Kumar Saini, Ajay Sharma et al. · International Review on Public and Nonprofit Marketing · 2021 · 26 citations

Business, Marketing, Marketing Management +16

<scp><i>D</i></scp><i>rosophila glob1</i> expresses dynamically and is required for development and oxidative stress response

Renu Yadav, Suman Kundu, Surajit Sarkar · genesis · 2015 · 17 citations

Life Sciences, Biology, Developmental Biology +10

Green choices and brand happiness: A recipe for brand evangelism

Sujata Khandai, Sonia Kataria, Harpuneet Singh Kohli et al. · Sustainable Development · 2024 · 12 citations · Full text

Business, Marketing, Marketing Management +17

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