Concepedia

Vinod Kumar Saini

VK

4

Publications

228

Citations

4

H-Index

2004

Active since

Affiliations

Swami Keshwanand Rajasthan Agricultural University(Current)

Vinod Kumar Saini is an author at Swami Keshwanand Rajasthan Agricultural University specializing in microbiology, consumer research, and management.

Top concepts

BusinessMarketingManagementEngineeringBrand EquityMicrobiologyBrand LoyaltyBrand AwarenessCrop ProtectionBrand Management

Publications per year

2004–2021

4

Publications

4

Comparison of crop yield, soil microbial C, N and P, N-fixation, nodulation and mycorrhizal infection in inoculated and non-inoculated sorghum and chickpea crops

Vinod Kumar Saini, Sukhpal Chand Bhandari, J. C. Tarafdar · Field Crops Research · 2004 · 100 citations

Plant-soil Interaction, Engineering, Soil Suppressiveness +9

The mediating impact of customer satisfaction in relation of brand equity and brand loyalty

Sonia Kataria, Vinod Kumar Saini · South Asian Journal of Business Studies · 2019 · 89 citations

Marketing, Customer Satisfaction, Relationship Marketing +13

An integrative approach to the nexus of brand loyalty and corporate social responsibility

Sonia Kataria, Vinod Kumar Saini, Ajay Sharma et al. · International Review on Public and Nonprofit Marketing · 2021 · 25 citations

Marketing, Brand Equity, Brand Management +10

Assessment of microbial biomass under integrated nutrient management in soybean-winter maize cropping sequence

Vinod Kumar Saini, Sunita Bhandari, Purushottam Sharma et al. · Journal of the Indian Society of Soil Science · 2005 · 14 citations · Full text

Recommended Fertilizer, Microbial Biomass, Precision Agriculture +16

Rows per page

1–4 of 4