Concepedia

Vinod Kumar

VK

28

Publications

1.1K

Citations

18

H-Index

1992

Active since

Affiliations

Indian Institute of Technology Roorkee(Current)

International Management Institute

National Institute of Technology Hamirpur

Indian Institute of Technology Kharagpur

Flame University

Vinod Kumar is an author at Indian Institute of Technology Roorkee specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchStrategic ManagementCustomer SatisfactionEducationBusiness StrategyMarketing StrategySustainability

Publications per year

1992–2025

28

Publications

28

Evolution of Sustainability as Marketing Strategy: Beginning of New Era

Vinod Kumar, Zillur Rahman, A. A. Kazmi et al. · Procedia - Social and Behavioral Sciences · 2012 · 200 citations · Full text

Green Marketing, Education, Sustainable Innovation +16

Examining consumer-brand relationships on social media platforms

Nikunj Kumar Jain, Shampy Kamboj, Vinod Kumar et al. · Marketing Intelligence & Planning · 2017 · 117 citations

Customer Satisfaction, Digital Marketing, Consumer Research +17

Sustainability Marketing Strategy: An Analysis of Recent Literature

Vinod Kumar, Zillur Rahman, A. A. Kazmi · Global Business Review · 2013 · 115 citations

Green Marketing, Digital Marketing, Consumer Research +18

Retail service quality in context of CIS countries

Anupam Das, Vinod Kumar, Gour C. Saha · International Journal of Quality & Reliability Management · 2010 · 65 citations

Total Quality Management, Customer Satisfaction, Customer Experience +16

A study on big data analytics and innovation: From technological and business cycle perspectives

Uthayasankar Sivarajah, Sachin Kumar, Vinod Kumar et al. · Technological Forecasting and Social Change · 2024 · 63 citations · Full text

Engineering, Business Intelligence, Big Data Analytics +21

Rows per page

1–5 of 28