Concepedia

Ross Rizley

RR

Statistics

Publications

4

Citations

558

H-Index

4

Active since

2006

Affiliations

Marketing Science Institute(Current)

Texas A&M University

Ross Rizley is an author at Marketing Science Institute specializing in marketing management, business, and marketing strategy.

Publications per year

2006–2016

4

Publications

4

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

Venkatesh Shankar, Mirella Kleijnen, Suresh Ramanathan et al. · Journal of Interactive Marketing · 2016 · 349 citations

Business, Marketing, Marketing Management +17

From Customer Lifetime Value to Shareholder Value

Paul D. Berger, Naras V. Eechambadi, Morris George et al. · Journal of Service Research · 2006 · 123 citations

Management, Business Economics, Marketing Management +16

Innovations in Shopper Marketing: Current Insights and Future Research Issues

Venkatesh Shankar, J. Jeffrey Inman, Murali K. Mantrala et al. · Journal of Retailing · 2011 · 67 citations · Full text

Business, Marketing, Marketing Management +16

Research Priorities of the Marketing Science Institute, 2012–2014

John Deighton, Ross Rizley, Susan P. Keane · 2012 · 19 citations

Business, Marketing, Marketing Management +4

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