Concepedia

Selcan Kara

SK

6

Publications

140

Citations

6

H-Index

2015

Active since

Affiliations

University of Massachusetts Dartmouth(Current)

University of Connecticut

Washington State University

Selcan Kara is an author at University of Massachusetts Dartmouth specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchBrand EquityBrand AwarenessBrand ManagementBrand DevelopmentConsumer BehaviorBranding

Publications per year

2015–2022

6

Publications

6

An international investigation of opinion leadership and social media

Duygu Akdevelioğlu, Selcan Kara · Journal of Research in Interactive Marketing · 2020 · 62 citations

Innovation Adoption, Digital Marketing, International Marketing +27

My brand identity lies in the brand name: personified suggestive brand names

Selcan Kara, Kunter Gunasti, William T. Ross · Journal of Brand Management · 2020 · 23 citations

Marketing, Brand Identity, Brand Equity +9

We share; we connect: how shared brand consumption influences relational brand connections

Selcan Kara, Anna J. Vredeveld, William T. Ross · Psychology and Marketing · 2018 · 16 citations

Relational Brand Connections, Brand Separation Distress, Consumer Study +18

Effects of search, experience and credence attributes versus suggestive brand names on product evaluations

Kunter Gunasti, Selcan Kara, William T. Ross · European Journal of Marketing · 2020 · 15 citations

Is it the ‘alpha’ or the ‘numeric’?: Consumers’ evaluation of letter versus number changes in alphanumeric brand names

Selcan Kara, Kunter Gunasti, William T. Ross · Journal of Brand Management · 2015 · 14 citations

Consumer Decision Making, Consumer Uncertainty, Brand Equity +13

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