Concepedia

Kunter Gunasti

KG

12

Publications

272

Citations

11

H-Index

2008

Active since

Affiliations

Washington State University(Current)

University of Connecticut

Pennsylvania State University

Saint Joseph's University

University of Massachusetts Dartmouth

Kunter Gunasti is an author at Washington State University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessAdvertisingConsumer ResearchBrand EquityBrand AwarenessBrand DevelopmentConsumer BehaviorBrand Management

Publications per year

2008–2024

12

Publications

12

How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability

Kunter Gunasti, William T. Ross · Journal of Consumer Research · 2008 · 79 citations

Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers

Lei Wang, Kunter Gunasti, Ramesh Shankar et al. · MIS Quarterly · 2020 · 45 citations

Customer Satisfaction, Consumer Research, Word-of-mouth Contributors +20

My brand identity lies in the brand name: personified suggestive brand names

Selcan Kara, Kunter Gunasti, William T. Ross · Journal of Brand Management · 2020 · 23 citations

Marketing, Brand Identity, Brand Equity +9

Original brands in competition against high quality copycats

Hang T. Nguyen, Kunter Gunasti · European Journal of Marketing · 2018 · 19 citations

Consumer Study, Consumer Research, Brand Strategy +17

Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards

Kunter Gunasti, Ernest Baskin · Journal of Retailing · 2018 · 19 citations

Gap Gift Card, Luxury Gift Cards, Asymmetric Valuations

Rows per page

1–5 of 12