Concepedia

Hang T. Nguyen

HT

10

Publications

470

Citations

10

H-Index

2007

Active since

Affiliations

Michigan State University(Current)

University of Connecticut

Hang T. Nguyen is an author at Michigan State University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchBrand EquityBrand AwarenessBrand ManagementBrand DevelopmentBrand StrategyConsumer Behavior

Publications per year

2007–2020

10

Publications

10

Influence of Social Media Emotional Word of Mouth on Institutional Investors’ Decisions and Firm Value

Hang T. Nguyen, Roger J. Calantone, Ranjani Krishnan · Management Science · 2019 · 138 citations

Digital Marketing, Consumer Research, Social Influence +19

Cross‐generational knowledge flows in edge organizations

Jay Liebowitz, Nirmala Ayyavoo, Hang T. Nguyen et al. · Industrial Management & Data Systems · 2007 · 85 citations

Knowledge Management Strategy, Tacit Knowledge Transfer, Knowledge Exchange +13

Tournament-Based Incentives, Corporate Cash Holdings, and the Value of Cash

Hieu V. Phan, Thuy Simpson, Hang T. Nguyen · Journal of Financial and Quantitative Analysis · 2017 · 54 citations

Financial Perspective, Financial Management, Cash Holdings +11

Making new products go viral and succeed

Hang T. Nguyen, Malika Chaudhuri · International Journal of Research in Marketing · 2018 · 51 citations

Marketing, Consumer-driven Product Development, Viral Marketing +8

Brand portfolio coherence: Scale development and empirical demonstration

Hang T. Nguyen, Yufei Zhang, Roger J. Calantone · International Journal of Research in Marketing · 2017 · 42 citations

Marketing, Brand Portfolio Coherence, Management +6

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