Yufei Zhang

Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases?

G. Tomas M. Hult, Pratyush Nidhi Sharma, Forrest V. Morgeson et al. · Journal of Retailing · 2018 · 317 citations

Across Online, Customer Satisfaction, Online Customer Behavior +11

Brand portfolio coherence: Scale development and empirical demonstration

Hang T. Nguyen, Yufei Zhang, Roger J. Calantone · International Journal of Research in Marketing · 2017 · 42 citations

Marketing, Brand Portfolio Coherence, Management +6

Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance

Jeannette A. Mena, G. Tomas M. Hult, O. C. Ferrell et al. · Journal of Business Research · 2018 · 36 citations

Customer Satisfaction, Brand Equity, Management +10

Bipolar influence of firm-generated content on customers’ offline purchasing behavior: A field experiment in China

Zhi Yang, Yu Zheng, Yufei Zhang et al. · Electronic Commerce Research and Applications · 2019 · 29 citations

Customer Satisfaction, Online Customer Behavior, Consumer Decision Making +11

Information Search and Product Returns Across Mobile and Traditional Online Channels

Yufei Zhang, Clay M. Voorhees, Lin Chen et al. · Journal of Retailing · 2021 · 27 citations

Search Technology, Information Search, Advertising +12