Pratyush Nidhi Sharma

Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT

Pratyush Nidhi Sharma, Benjamin D. Liengaard, Joseph F. Hair et al. · European Journal of Marketing · 2022 · 452 citations

Computing, Marketing, Marketing Management +17

Prediction: Coveted, Yet Forsaken? Introducing a Cross‐Validated Predictive Ability Test in Partial Least Squares Path Modeling

Benjamin D. Liengaard, Pratyush Nidhi Sharma, G. Tomas M. Hult et al. · Decision Sciences · 2020 · 403 citations · Full text

Computing, Data Science, Decision Theory +12

Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases?

G. Tomas M. Hult, Pratyush Nidhi Sharma, Forrest V. Morgeson et al. · Journal of Retailing · 2018 · 326 citations

Business, Marketing, Marketing Management +15

Prediction‐Oriented Model Selection in Partial Least Squares Path Modeling

Pratyush Nidhi Sharma, Galit Shmueli, Marko Sarstedt et al. · Decision Sciences · 2018 · 255 citations

Computing, Data Science, Predictive Analytics +16

From knowledge sharing to firm performance: A predictive model comparison

Zhining Wang, Pratyush Nidhi Sharma, Jinwei Cao · Journal of Business Research · 2016 · 242 citations

Management, Knowledge Management, Strategic Management +14