Benjamin D. Liengaard

Progress in partial least squares structural equation modeling use in marketing research in the last decade

Marko Sarstedt, Joseph F. Hair, Mandy Pick et al. · Psychology and Marketing · 2022 · 889 citations · Full text

Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT

Pratyush Nidhi Sharma, Benjamin D. Liengaard, Joseph F. Hair et al. · European Journal of Marketing · 2022 · 377 citations

Prediction: Coveted, Yet Forsaken? Introducing a Cross‐Validated Predictive Ability Test in Partial Least Squares Path Modeling

Benjamin D. Liengaard, Pratyush Nidhi Sharma, G. Tomas M. Hult et al. · Decision Sciences · 2020 · 347 citations · Full text

Customer Satisfaction, Generalizability Theory, Classical Test Theory +22

Going beyond the untold facts in PLS–SEM and moving forward

Joe F. Hair, Marko Sarstedt, Christian M. Ringle et al. · European Journal of Marketing · 2024 · 113 citations · Full text

Paraconsistent Logic, Education, Regression Analysis +19

The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM

Joseph F. Hair, Pratyush Nidhi Sharma, Marko Sarstedt et al. · European Journal of Marketing · 2024 · 82 citations · Full text