Malika Chaudhuri

The effects of loyalty program introduction and design on short- and long-term sales and gross profits

Malika Chaudhuri, Clay M. Voorhees, Jonathan M. Beck · Journal of the Academy of Marketing Science · 2019 · 69 citations

Customer Satisfaction, Long-term Sales, Gross Profits +10

Making new products go viral and succeed

Hang T. Nguyen, Malika Chaudhuri · International Journal of Research in Marketing · 2018 · 51 citations

Marketing, Consumer-driven Product Development, Viral Marketing +8

Disentangling the effects of promotion mix on new product sales: An examination of disaggregated drivers and the moderating effect of product class

Malika Chaudhuri, Roger J. Calantone, Clay M. Voorhees et al. · Journal of Business Research · 2018 · 25 citations

Customer Satisfaction, Disaggregated Drivers, New Product Sales +11

Barriers to firm service innovativeness in emerging economies

Serdar S. Durmuşoğlu, Malika Chaudhuri, Junsong Chen et al. · Journal of Services Marketing · 2018 · 22 citations

Service Innovation, Transformational Leadership, Innovation Adoption +21

The moderating effects of leverage and marketing intensity on alliance formation announcements

Malika Chaudhuri, Jay J. Janney, Roger J. Calantone · Management Decision · 2019 · 13 citations

Moderating Effects, Corporate Strategy, Market Analysis +19