Junsong Chen

Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Bang Nguyen, Xiaoyu Yu, T.C. Melewar et al. · Industrial Marketing Management · 2015 · 252 citations

Business, Marketing, Marketing Management +16

The Internet of Things and interaction style: the effect of smart interaction on brand attachment

Jintao Wu, Junsong Chen, Wenyu Dou · Journal of Marketing Management · 2016 · 118 citations

Business, Marketing, Marketing Management +13

Mutual Trust Between Leader and Subordinate and Employee Outcomes

Tae‐Yeol Kim, Jie Wang, Junsong Chen · Journal of Business Ethics · 2016 · 88 citations · Full text

Management, Leadership, Organizational Behavior +14

Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia

Ahmed Rageh Ismail, Bang Nguyen, Junsong Chen et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2020 · 83 citations

Business, Marketing, Marketing Management +11

Chinese and British consumers’ evaluation of Chinese and international brands and factors affecting their choice

Sylvie Laforet, Junsong Chen · Journal of World Business · 2010 · 71 citations · Full text

Business, Marketing, Marketing Management +14