Concepedia

Jintao Wu

JW

7

Publications

387

Citations

7

H-Index

2015

Active since

Affiliations

Sun Yat-sen University(Current)

City University of Hong Kong

Vienna University of Economics and Business

East China University of Science and Technology

Jintao Wu is an author at Sun Yat-sen University specializing in management, communication, and marketing.

Top concepts

ManagementMarketingCommunicationArtsBrandingBusinessStrategyEducationSocial MediaBrand Strategy

Publications per year

2015–2023

7

Publications

7

How do ESG pillars impact firms’ marketing performance? A configurational analysis in the pharmaceutical sector

Francesco Paolone, Nicola Cucari, Jintao Wu et al. · Journal of Business and Industrial Marketing · 2021 · 117 citations

International Marketing, Brand Strategy, Configurational Analysis +24

The Internet of Things and interaction style: the effect of smart interaction on brand attachment

Jintao Wu, Junsong Chen, Wenyu Dou · Journal of Marketing Management · 2016 · 114 citations

Seize the Day: How Online Retailers Should Respond to Positive Reviews

Jintao Wu, Tong Wu, Bodo B. Schlegelmilch · Journal of Interactive Marketing · 2020 · 43 citations

Exploring the effectiveness of consumer creativity in online marketing communications

Jintao Wu, Na Wen, Wenyu Dou et al. · European Journal of Marketing · 2015 · 41 citations

Creative Communications, Customer Satisfaction, Brand Acceptance +22

What to say on social media and how

Jintao Wu, Junsong Chen, Honghui Chen et al. · Journal of Service Theory and Practice · 2019 · 39 citations

Customer Satisfaction, Social Media, Social Medium Monitoring +15

Rows per page

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