Concepedia

Tong Wu

TW

9

Publications

225

Citations

9

H-Index

2017

Active since

Affiliations

Sun Yat-sen University(Current)

Vienna University of Economics and Business

Tong Wu is an author at Sun Yat-sen University specializing in management, social sciences, and behavioral decision making.

Top concepts

ManagementBusinessEconomicsEducationSocial SciencesBehavioral Decision MakingArtsPovertyPoliticsMarketing

Publications per year

2017–2023

9

Publications

9

How normative appeals influence pro-environmental behavior: The role of individualism and collectivism

Selma Saračević, Bodo B. Schlegelmilch, Tong Wu · Journal of Cleaner Production · 2022 · 56 citations

Behavioral Sciences, Environmental Behavior, Behavioral Decision Making +9

Seize the Day: How Online Retailers Should Respond to Positive Reviews

Jintao Wu, Tong Wu, Bodo B. Schlegelmilch · Journal of Interactive Marketing · 2020 · 43 citations

Reducing farmers' poverty vulnerability in China: The role of digital financial inclusion

Bo Yang, Xiangnan Wang, Tong Wu et al. · Review of Development Economics · 2023 · 41 citations

Poverty Trap, Rural Economy, Population Poverty +19

Flexible Governance in China

Jieren Hu, Tong Wu, Jingyan Fei · Asian Survey · 2018 · 19 citations

Negotiation, Dispute Resolution, Chinese Politics +11

CEOs as corporate ambassadors: deciphering leadership communication via Twitter

Tong Wu, Jonathan Reynolds, Jintao Wu et al. · Online Information Review · 2021 · 16 citations

Social Media, Organizational Communication, Social Medium Monitoring +14

Rows per page

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