Concepedia

Na Wen

NW

9

Publications

216

Citations

9

H-Index

2013

Active since

Affiliations

City University of Hong Kong(Current)

California State University, Northridge

University of Connecticut

Wuhan University

Na Wen is an author at City University of Hong Kong specializing in management, business, and consumer research.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer Decision MakingBrand EquityBrand StrategyBrand AwarenessBrand ManagementConsumer Behavior

Publications per year

2013–2021

9

Publications

9

Contingent effects of managerial guanxi on new product development success

Nan Cui, Na Wen, Lan Xu et al. · Journal of Business Research · 2013 · 43 citations

Consumer-driven Product Development, Managerial Aspect, Project Management +10

Exploring the effectiveness of consumer creativity in online marketing communications

Jintao Wu, Na Wen, Wenyu Dou et al. · European Journal of Marketing · 2015 · 41 citations

Creative Communications, Customer Satisfaction, Brand Acceptance +22

The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names

Na Wen, Nicholas H. Lurie · Journal of Retailing · 2018 · 28 citations

Product Attitudes, Brand Equity, Management +8

More Than Aesthetic: Visual Boundaries and Perceived Variety

Na Wen, Nicholas H. Lurie · Journal of Retailing · 2019 · 24 citations

Visual Design, Aesthetics (Art Theory), Experimental Aesthetic +4

SLSS Gamification as an E-Commerce Model in China

Tao Hu, Zhenya Tang, Merrill Warkentin et al. · Journal of Computer Information Systems · 2021 · 20 citations

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