Na Wen - Concepedia

Author

Na Wen

City University of Hong Kong ORCID

Also Known As

Na (Amy) Wen, Na Wen

Publications

234

Citations

H-Index

Concepts

All Affiliations

City University of Hong Kong California State University, Northridge University of Connecticut Wuhan University

About

Na Wen is an author at City University of Hong Kong specializing in management, business, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	6	6	153
2	Business	5	5	120
3	Social Sciences	2	2	35
4	Behavioral Sciences	2	2	52
5	Communication	2	2	55

Na Wen

Publications

216

Citations

H-Index

Page 1

	Year	Citations
Contingent effects of managerial guanxi on new product development success Nan Cui, Na Wen, Lan Xu, Journal of Business Research Consumer-driven Product DevelopmentManagerial AspectProject ManagementManagementNew Product Development	2013	43
Exploring the effectiveness of consumer creativity in online marketing communications Jintao Wu, Na Wen, Wenyu Dou, European Journal of Marketing Creative CommunicationsCustomer SatisfactionBrand AcceptanceDigital MarketingConsumer Research	2015	41
The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names Na Wen, Nicholas H. Lurie Journal of Retailing Product AttitudesBrand EquityManagementBusinessConsumer Research	2018	28
More Than Aesthetic: Visual Boundaries and Perceived Variety Na Wen, Nicholas H. Lurie Journal of Retailing Visual DesignAesthetics (Art Theory)Experimental AestheticVisual CultureVisual Arts	2019	24
SLSS Gamification as an E-Commerce Model in China Tao Hu, Zhenya Tang, Merrill Warkentin, Journal of Computer Information Systems	2021	20
Asset specificity and complementarity and MNE ownership strategies: The role of institutional distances Yuanyuan Zhang, Weiguo Zhong, Na Wen, Industrial Marketing Management Ownership StructureBusinessBusiness StrategyAsset SpecificityCorporate Governance	2014	19
Simple Decision Aids and Consumer Decision Making Nicholas H. Lurie, Na Wen Journal of Retailing Consumer Decision MakingBehavioral Decision MakingManagementConsumer ResearchBusiness	2014	16
Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names Yao Qin, Na Wen, Wenyu Dou Journal of Consumer Behaviour Customer SatisfactionConsumer ResearchBrand StrategyConsumer AttitudeCommunication	2015	14
“Toxic friends”? The farther away, the less stressful: the impact of social distance to a dissociative group on consumer choices Na Wen, Wenxia Guo European Journal of Marketing Behavioral Decision MakingSocial DistanceConsumer StudySocial PsychologyConsumer Research	2020	11

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