Contingent effects of managerial guanxi on new product development success

Nan Cui, Na Wen, Lan Xu, +1

Journal of Business Research

Consumer-driven Product DevelopmentManagerial AspectProject ManagementManagementNew Product Development +8

How does customer participation in service influence customer satisfaction? The mediating effects of role stressors

Yiran Jiang, Lan Xu, Nan Cui, +2

International Journal of Bank Marketing

Role StressorsCustomer SatisfactionEducationOrganizational BehaviorService Quality +16

How Does Framing Strategy Affect Evaluation of Culturally Mixed Products? The Self–Other Asymmetry Effect

Nan Cui, Lan Xu, Tao Wang, +2

Journal of Cross-Cultural Psychology

Behavioral Decision MakingSocial PsychologyConsumer ResearchConsumer AttitudeCultural Factor +22

How socialization tactics affect supplier-buyer co-development performance in exploratory and exploitative projects: The mediating effects of cooperation and collaboration

Lan Xu, Nan Cui, William J. Qualls, +1

Journal of Business Research

Organizational CommunicationExploitative ProjectsManagementBusinessInter-firm Coordination +10

How and when AR technology affects product attitude

Lan Xu, Lei Zhang, Nan Cui, +1

Asia Pacific Journal of Marketing and Logistics

Consumer UncertaintyDigital MarketingConsumer ResearchBrand StrategyTechnology Adoption +22

Brand trust in a cross-cultural context: test for robustness of an alternative measurement model

Fuan Li, Lan Xu, Tiger Li, +1

Journal of Product & Brand Management

Customer SatisfactionConsumer UncertaintyAlternative Measurement ModelConsumer ResearchBrand Strategy +17

Be loyal but not addicted: Effect of online game social migration on game loyalty and addiction

Hua Wei, Na Wu, Tao Wang, +4

Journal of Consumer Behaviour

Online GamingSocial PsychologyConsumer ResearchLower Game AddictionSocial Influence +20

When historically cultural and creative products meet AR: the effect of augmented reality–based product display on consumers’ product evaluation

Lan Xu, Shuangshuang Zhao, Quan Chen, +2

Nankai Business Review International

How Augmented Reality Affects People’s Perceptions: Adoption of AR in Product Display Improves Consumers’ Product Attitude

Dong Sun, Lan Xu, Lei Zhang, +1

Journal of Physics Conference Series