Tao Wang

A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty

Rui Guo, Tao Lan, Caroline Bingxin Li et al. · Journal of Business Ethics · 2015 · 236 citations

Green Marketing, Greenwashing, Brand Equity +13

Social media: A new vehicle for city marketing in China

Lijun Zhou, Tao Wang · Cities · 2013 · 202 citations

Marketing, Social Media, Social Medium Monitoring +10

Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China—from a legitimacy perspective

Rui Guo, Wei Zhang, Tao Wang et al. · Industrial Marketing Management · 2018 · 131 citations

Green Marketing, Greenwashing, Management +9

The Influence of Social Presence on Consumers’ Perceptions of the Interactivity of Web Sites

Nan Cui, Tao Wang, Shuang Xu · Journal of Interactive Advertising · 2010 · 84 citations

Digital Marketing, Web Sites, Interactivitysocial Presenceattitude +28

Effects of digital orientation on organizational resilience: a dynamic capabilities perspective

Yanzhe Liu, Minrui Guo, Zhongyi Han et al. · Journal of Manufacturing Technology Management · 2023 · 73 citations

Enterprise Business Transformation, Organizational Characteristic, Education +19