Concepedia
Statistics
Publications
5
Citations
194
H-Index
Active since
2020
Affiliations
Northeastern University(Current)
Wuhan University
Yanzhe Liu is an author at Northeastern University specializing in marketing, marketing management, and value creation.
Publications per year
2020–2023
Effects of digital orientation on organizational resilience: a dynamic capabilities perspective
Yanzhe Liu, Minrui Guo, Zhongyi Han et al. · Journal of Manufacturing Technology Management · 2023 · 95 citations
Management, Strategic Management, Strategy +14
Successful implementation of value-based selling: a value co-creation and dynamic capabilities perspective
Yanzhe Liu, Xiaoyu Zhao · Journal of Business and Industrial Marketing · 2020 · 43 citations
Business, Marketing, Marketing Management +15
Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value
Yunyun Zhao, Xiaoyu Zhao, Yanzhe Liu · Behavioral Sciences · 2022 · 22 citations · Full text
Business, Marketing, Marketing Management +14
Value-Based Selling Capability: Antecedents and Implications for B2B Sales Performance
Yanzhe Liu, Xiaoyu Zhao, Tao Wang · Journal of Business-to-Business Marketing · 2023 · 21 citations
Management, Marketing, Marketing Management +17
How brick-and-mortar retailers and grocery delivery platforms influence purchase intention?
Yunyun Zhao, Xiaoyu Zhao, Yanzhe Liu · International Journal of Retail & Distribution Management · 2023 · 13 citations
Business, Marketing, Retail Management +17
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