Concepedia
Statistics
Publications
2
Citations
35
H-Index
Active since
2022
Affiliations
Northeastern University(Current)
Wuhan University
Yunyun Zhao is an author at Northeastern University specializing in marketing, marketing management, and business.
Publications per year
2022–2023
Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value
Yunyun Zhao, Xiaoyu Zhao, Yanzhe Liu · Behavioral Sciences · 2022 · 22 citations · Full text
Business, Marketing, Marketing Management +14
How brick-and-mortar retailers and grocery delivery platforms influence purchase intention?
Yunyun Zhao, Xiaoyu Zhao, Yanzhe Liu · International Journal of Retail & Distribution Management · 2023 · 13 citations
Business, Marketing, Retail Management +17
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