Concepedia
Statistics
Publications
5
Citations
84
H-Index
Active since
2020
Affiliations
Northeastern University(Current)
Wuhan University
Xiaoyu Zhao is an author at Northeastern University specializing in marketing, online consumer behavior, and business.
Publications per year
2020–2023
Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value
Yunyun Zhao, Xiaoyu Zhao, Yanzhe Liu · Behavioral Sciences · 2022 · 22 citations · Full text
Business, Marketing, Marketing Management +14
Value-Based Selling Capability: Antecedents and Implications for B2B Sales Performance
Yanzhe Liu, Xiaoyu Zhao, Tao Wang · Journal of Business-to-Business Marketing · 2023 · 21 citations
Management, Marketing, Marketing Management +17
The Impact of Information Processing Styles and Persuasive Appeals on Consumers’ Engagement Intention Toward Social Media Video Ads
Jing Yang, Xiaoyu Zhao · Journal of Promotion Management · 2020 · 17 citations
Business, Communication, Marketing +17
How brick-and-mortar retailers and grocery delivery platforms influence purchase intention?
Yunyun Zhao, Xiaoyu Zhao, Yanzhe Liu · International Journal of Retail & Distribution Management · 2023 · 13 citations
Business, Marketing, Retail Management +17
Relations between anxiety sensitivity’s cognitive concerns and anxiety severity: brooding and reflection as serial multiple mediators
Haibo Yang, Xiaoyu Zhao, Jianwen Fang et al. · Current Psychology · 2021 · 11 citations · Full text
Social Sciences, Behavioral Sciences, Psychology +7
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