A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty

Rui Guo, Tao Lan, Caroline Bingxin Li, +1

Journal of Business Ethics

Green MarketingGreenwashingBrand EquityManagementBrand Strategy +11

The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food

Haroon Qasim, Liang Yan, Rui Guo, +2

International Journal of Environmental Research and Public Health

Sustainable ConsumptionConsumption ValuesConsumer ResearchPsychologyFood Choice +15

Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China—from a legitimacy perspective

Rui Guo, Wei Zhang, Tao Wang, +2

Industrial Marketing Management

Green MarketingGreenwashingManagementBrand StrategyBusiness +7

The many faces of trust and guanxi behavior: Evidence from marketing channels in China

Zhigang Shou, Rui Guo, Qiyuan Zhang, +1

Industrial Marketing Management

Relationship MarketingManagementBusinessConsumer ResearchTrust +5

The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric

Chaohua Huang, Rui Guo

Journal of Brand Management

MarketingGreen MarketingBrand TrustManagementBrand Strategy +9

Technological Diversification to Green Domains: Technological Relatedness, Invention Impact and Knowledge Integration Capabilities

Lutao Ning, Rui Guo

Research Policy

Green DomainsManagementBusinessLawGreen Innovation +11

Home-country environment and firms’ outward foreign direct investment decision: Evidence from Chinese firms

Qunxi Kong, Rui Guo, Yang Wang, +2

Economic Modelling

EconomicsInternational Business StrategyInternational EconomicsInternational FinanceHome-country Environment +9

Does FDI bring knowledge externalities for host country firms to develop complex technologies? The catalytic role of overseas returnee clustering structures

Lutao Ning, Rui Guo, Kaihua Chen

Research Policy

International ManagementEconomicsKnowledge ExternalitiesCluster DevelopmentDoes Fdi +13

A prefetching model based on access popularity for geospatial data in a cluster-based caching system

Rui Li, Rui Guo, Zhenquan Xu, +1

International Journal of Geographical Information Systems

Cluster ComputingEngineeringAccess PopularityData ScienceManagement +16

How do human capital and R&D structure facilitate FDI knowledge spillovers to local firm innovation? a panel threshold approach

Rui Guo, Lutao Ning, Kaihua Chen

The Journal of Technology Transfer

Fdi SpilloversInternational EconomicsPanel Threshold ApproachInternational InvestmentEndogenous Growth Theory +16