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A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty

Green MarketingGreenwashingBrand EquityManagementBrand StrategyBusinessTrustChinese Energy CompaniesBusiness StrategyCorporate Social ResponsibilityGreen InnovationTrust CrisisArtsBrand LegitimacyMarketingBrand Management