Concepedia

Nan Cui

NC

Statistics

Publications

13

Citations

497

H-Index

11

Active since

2010

Affiliations

Wuhan University(Current)

City University of Hong Kong

University of Illinois Urbana-Champaign

Northwest A&F University

Nan Cui is an author at Wuhan University specializing in marketing, marketing management, and business.

Publications per year

2010–2023

13

Publications

13

Brand positioning strategy using search engine marketing

Wenyu Dou, Kai H. Lim, Chenting Su et al. · MIS Quarterly · 2010 · 117 citations

Business, Marketing, Marketing Management +13

The Influence of Social Presence on Consumers’ Perceptions of the Interactivity of Web Sites

Nan Cui, Tao Wang, Shuang Xu · Journal of Interactive Advertising · 2010 · 85 citations

Social Sciences, Marketing, Marketing Management +10

The influence of clan culture on business performance in Asian private-owned enterprises: The case of China

Ming Ning Xiong, Cheng Lu Wang, Nan Cui et al. · Industrial Marketing Management · 2021 · 56 citations

Management, Business Administration, Organization Studies +9

Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior

Lan Xu, Shuangshuang Zhao, June Cotte et al. · Journal of Consumer Research · 2023 · 46 citations

Social Sciences, Environmental Social Science, Environmental Attitudes +16

Contingent effects of managerial guanxi on new product development success

Nan Cui, Na Wen, Lan Xu et al. · Journal of Business Research · 2013 · 43 citations

Management, Innovation Management, Strategic Management +7

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