47
Publications
6K
Citations
34
H-Index
1993
Active since
Kai H. Lim is an author at City University of Hong Kong specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingInteractive MarketingConsumer ResearchCommunicationSocial SciencesUser ExperienceConsumer BehaviorCustomer Satisfaction
Publications per year
1993–2024
47
47
Web Strategies to Promote Internet Shopping: Is Cultural-Customization NeedeD?1
Choon Ling Sia, Kai H. Lim, Leung et al. · MIS Quarterly · 2009 · 341 citations
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