Concepedia

Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Bang Nguyen, Xiaoyu Yu, T.C. Melewar, Junsong Chen

Industrial Marketing Management · 2015 · 252 citations · 170 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand AssociationsBrand CommunicationBrand PositioningBrand StrategySocial MediaStrategic Brand ManagementInnovative CapabilitiesMarket Orientation FitModerating EffectsSocial Media Brand AwarenessSocial Media Content StrategyStrategic Capability BuildingStrategic Knowledge Creation

References

170

Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives

Li‐tze Hu, Peter M. Bentler · Structural Equation Modeling A Multidisciplinary Journal · 1999 · 105.4K citations

Education, Biostatistics, Educational Measurement +16

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Firm Resources and Sustained Competitive Advantage

Jay B. Barney · Journal of Management · 1991 · 45.6K citations

Management, Strategic Management, Strategy +16

Coefficient Alpha and the Internal Structure of Tests

Lee J. Cronbach · Psychometrika · 1951 · 43.2K citations · Full text

Social Sciences, Educational Assessment, Educational Measurement +14

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13