Weihe Gao

Branding Cultural Products in International Markets: A Study of Hollywood Movies in China

Weihe Gao, Li Ji, Yong Liu et al. · Journal of Marketing · 2020 · 45 citations

International Marketing, Brand Strategy, Brand Name Strategies +24

The personal touch of business relationship: A study of the determinants and impact of business friendship

Weihe Gao, Yong Liu, Liping Qian · Asia Pacific Journal of Management · 2016 · 24 citations

Customer Satisfaction, Relationship Marketing, Business Relationship +8

How does influence strategy work? The moderating role of cognitive institutional profile and mediating role of commitment

Weihe Gao, Mrinal Ghosh, Liping Qian · Industrial Marketing Management · 2017 · 15 citations

Cognitive Institutional Profile, Organizational Communication, Behavioral Decision Making +13

The downsides of specialization: the impact of business incubator's specialization on startups' R&D efficiency and venture capital financing

Zixia Cao, Lawrence F. Cunningham, Weihe Gao et al. · R and D Management · 2023 · 13 citations

Incubator Specialization, Startup Ecosystem, Entrepreneurship +21

Social capital, phone call activities and borrower default in mobile micro-lending

Weihe Gao, Liu Yong, Hua Yin et al. · Decision Support Systems · 2022 · 12 citations

Fintech, Phone Call Activities, Credit Market +6