Concepedia
Statistics
Publications
3
Citations
91
H-Index
Active since
2018
Affiliations
Tianjin University(Current)
Yong Liu is an author at Tianjin University specializing in management, business, and marketing.
Top concepts
BusinessManagementMarketingArtsCultureBrandingStrategyLogisticsAdvertisingKorean Film
Publications per year
2018–2020
Branding Cultural Products in International Markets: A Study of Hollywood Movies in China
Weihe Gao, Li Ji, Yong Liu et al. · Journal of Marketing · 2020 · 45 citations
International Marketing, Brand Strategy, Brand Name Strategies +24
Relationships between isomorphic pressures and carbon management imitation behavior of firms
Yong Liu, Nan Wang, Juanjuan Zhao · Resources Conservation and Recycling · 2018 · 26 citations
Carbon Sequestration, Carbon Emission Trading, Organization-environment Relationship +13
A coordination mechanism through relational contract in a two-echelon supply chain
Yong Liu, Zhiyang Liu, Wenwen Ren et al. · Journal of Retailing and Consumer Services · 2020 · 20 citations
Relational Contract, Negotiation, Supplier Relationship +12
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