Concepedia

Li Ji

LJ

Statistics

Publications

5

Citations

118

H-Index

5

Active since

2019

Affiliations

Shenzhen University(Current)

City University of Hong Kong

University of Michigan

York University

Li Ji is an author at Shenzhen University specializing in business, arts, and international business.

Top concepts

BusinessArtsInternational BusinessCultureEmotionBrandingEconomicsMarketingJournalismManagement

Publications per year

2019–2022

5

Publications

5

Branding Cultural Products in International Markets: A Study of Hollywood Movies in China

Weihe Gao, Li Ji, Yong Liu et al. · Journal of Marketing · 2020 · 45 citations

International Marketing, Brand Strategy, Brand Name Strategies +24

The bright side of emotional extremity: Evidence from tipping in live streaming platform

Xingyu Chen, Li Ji, Ling Jiang et al. · Information & Management · 2022 · 27 citations

Media Studies, Performance Studies, Social Media +15

Conflict Aftermath: Dispute Resolution and Financial Performance in Franchising

Jeff Jianfeng Wang, Marko Grünhagen, Li Ji et al. · Journal of Retailing · 2020 · 23 citations

Inter-firm Coordination, Negotiation, Dispute Resolution +1

Mitigating the Negative Effects of Regional Clustering in Franchising: The Roles of Governance Mechanisms

Xu Zheng, Li Ji, Chenting Su · Journal of Retailing · 2019 · 12 citations

Economics, Governance Mechanisms, Regional Clustering +7

More Bang for Your Buck: Effective Kol Marketing Campaign in Emerging Short-Video Markets

Xingyu Chen, Li Ji, Ling Jiang et al. · SSRN Electronic Journal · 2020 · 11 citations · Full text

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