Concepedia
Statistics
Publications
19
Citations
2K
H-Index
16
Active since
1994
Affiliations
University of Arizona(Current)
University of Michigan
University of Minnesota
Santa Clara University
Ross School
Mrinal Ghosh is an author at University of Arizona specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingBusiness StrategyEconomicsCorporate GovernanceStrategic ManagementLawEconomic AnalysisIndustrial Organization
Publications per year
1994–2021
Governance Value Analysis and Marketing Strategy
Mrinal Ghosh, George John · Journal of Marketing · 1999 · 422 citations
Governance Form, Mergers And Acquisitions, Governance Value Analysis +14
Endogeneity in survey research
Jon Bingen Sande, Mrinal Ghosh · International Journal of Research in Marketing · 2018 · 241 citations
Economics, Survey (Human Research), Engineering +8
Mrinal Ghosh, George John · Journal of Marketing · 1999 · 191 citations
Governance Value Analysis, Governance Framework, Business +6
Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis
Mrinal Ghosh, George John · Journal of Marketing Research · 2005 · 154 citations
Law, Firm-specific Considerations, Industrial Collaboration +28
When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?
Mrinal Ghosh, George John · Journal of Marketing Research · 2009 · 125 citations
Consumer Uncertainty, Brand Strategy, Management +20
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