Concepedia
Statistics
Publications
11
Citations
325
H-Index
10
Active since
2013
Affiliations
University of Colorado Denver(Current)
East Texas A&M University
University of Denver
Zixia Cao is an author at University of Colorado Denver specializing in business, business strategy, and management.
Top concepts
BusinessMarketingManagementBusiness StrategyBrand AwarenessFinanceBrand StrategyBrand ManagementBrand DevelopmentBrand Equity
Publications per year
2013–2023
Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products
Zixia Cao, Alina Sorescu · Marketing Science · 2013 · 65 citations
Consumer Uncertainty, Consumer Research, Brand Strategy +19
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Ruiliang Yan, Zixia Cao, Zhi Pei · Journal of Business Research · 2015 · 64 citations
Interactive Marketing, Management, Business +5
Product returns, asymmetric information, and firm performance
Ruiliang Yan, Zixia Cao · International Journal of Production Economics · 2017 · 53 citations
Product Returns, Financial Economics, Firm Performance +6
Health Creates Wealth? The use of Nutrition Claims and Firm Financial Performance
Zixia Cao, Ruiliang Yan · Journal of Public Policy & Marketing · 2015 · 34 citations
Nutrition, Consumer Uncertainty, Firm Performance +23
Is brand alliance always beneficial to firms?
Ruiliang Yan, Zixia Cao · Journal of Retailing and Consumer Services · 2016 · 20 citations
Marketing, Brand Alliance, Brand Strategy +9
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